Thursday, January 21, 2016


Actually, I should've written this article a long time ago. However, better late than never. Thankfully, I had that experience just now.

As you might already know, I am crazy about Vietnam. This Indo-China country has drawn my attention and, as a result, I have stepped my foot on its land twice.

One thing that always reminds me of Vietnam is Lotteria. For those who don't know it yet, it is a Korean fast-food chain, like KFC and McDonald's. In Ho Chi Minh City a.k.a. Saigon there are countless Lotteria restaurants. By contrast, in Jakarta, the place where I live, Lotteria is not that popular: it's opened possibly around 10 outlets – I'm not so sure, but I can guarantee there are many more in Saigon.

A few hours ago, I answered a labyrinth question posed by Lotteria Vietnam Facebook Page – but this article is not really about it. On top of that, I commented on the post, thanking Lotteria Vietnam, writing a bit about myself and my Vietnamese experience, expressing my liking for its products, as well as promising that I would eat there again on my third trip to Vietnam. What surprised me was what happened next.

The admin said thanks to me and, in a nice and friendly way, asked me to inform them when I stop by Lotteria Vietnam . Personally, this made me so glad! I was touched by the great service. Then, in an excited mood, I replied that I will do it and also take a photo there!

This might seem petty stuff but the effect is profound. I will definitely go back to Lotteria Vietnam, not only because of the quality of its products, but also its heartwarming service. In comparison, I have had a few terrible experiences regarding service (if I'm not mistaken, all of them are related to food), and I convinced myself that they were the first and last times I'd bought their products. What is more, I only remember one of them, since he does his business near my office. What a pity!

In short, a product can have greater value if excellent service is "packed" with it (even if the product itself is not really wow, according to my experience): it will always be remembered by its customers and, of course, ensure their loyalty.

No comments:

Post a Comment